12 June 2008

"National Treasure": Traditional Characters

What do the Characters treated in the article have to do with Business English?

Stefan Lovgren in Los Angeles
for National Geographic News November 19, 2004


Internet sources provide you the opportunity to improve your business English skills. These sources have been marked. Please regard their requirements for permission and copyright.


Reading the National Geographic Article

>>> http://news.nationalgeographic.com/news/pf/98426770.html


The following portrayals do not express author opinion, but serve to provoke reaction and activate critical discussion to increase understanding of cultural differences and elements in business communications.


The film “National Treasure” uses traditional American characters and relates to favorites backgrounds in developing the story. Here is a brief outline of key figures.


Background

The background of: “Centuries ago an order of European Knights amassed a huge treasure of priceless artifacts from around the world.” relates to the cherished image of medieval knights guarding the Christian pilgrims on their pilgrimages to the Holy Land. Seeking to fulfill their religious duty, these knights implement the morals and values of the religion they guard. Resulting from their selfless duty, they open the means to a priceless treasure. This refers to the Crusades where the “knights of old” left to protect pilgrims fulfilling their religious obligations. It connects to images of King Arthur and his Knights of the Round Table. This connection provides fantasy and fairy tale entertainment.


Freemasons

the Freemasons, a secret society” The author successfully selects a secret society active in the American society today. While visible, the rites, beliefs and traditions belong more to legend then to the explicit knowledge of outsiders. Visibility of the activities convinces outsiders that the mores and values of the secret society intend to benefit the society it embeds in. The visible values and those alluded to belong to the traditional values that originate from the founding fathers. Common historical knowledge documents that 16% of the founding fathers were Freemasons. The Declaration of Independence contains a core of traditional American values. Some of these values occur in Freemason beliefs and probably the Freemasons influenced the use of these values in the Declaration of Independence. Historically the masons link to the Crusades and famous orders of knights. Massive treasures belong to part of the Oriental Bazaar fantasy of the Crusades. These orders of knights could bequeath this treasure to the (American) Freemasons and spice up the story.


American Ingenuity and Endeavor. Belief in Oneself.

The author chose the character of the great-great-great-great-great grandson of a carriage boy well. This dishwasher to millionaire story takes place in the dreams of Americans and others worldwide. This American Legend while true; belongs to the Great American Dream. A carriage boy belongs to the patriot atmosphere of the original 13 States and is an inherent figure in the literature of the time. He demonstrates the possibility of using native intelligent far beyond that of his masters by learning the secret vows and uses the clues to locate the map. He shows the courage to use his native intelligence to follow this courage, and the belief in himself to crack the codes. Where else should the map be? But- on the back of the Declaration of Independence. This demonstrates the typical American love for expounding the preposterous.


Knights Templar

King Arthur and his Round Table do get into the story in the form of the Knights Templar. Also a secret society. Believed to be do-gooders in the Crusades; and by doing good amassing a huge treasure. This treasure allowed them to assume world power. They and their inheritors may have continued to pull secret puppet strings in the centuries after the Crusades. Maybe still wielding contemporary power. Who knows what a massive treasure will buy? But they suit well for the rumors of a secret power block cursing around. Anyway legend likes to link up the Knights Templar to the Stonemasons of the Gothic Cathedrals who probably are predecessors of Freemason organizations.


Who is your favorite Character, Background or Situation in this article or the film?

America and American tend to polarize Germans and Europeans. Seen from a European vantage point the views about characters, situations or backgrounds appear different and impenetrable. They express different meanings when interpreted with European views, experience, traditions and values.


Pick one of the characters sketched above, or the background outlined. Or pick one that you have discovered in the article or know from the film.


In 100- 150 words:

Describe the literary object.

How does it differ from the traditional American view expressed above?

What does the object express for you?

What does it express about the difference or similarity between American and European (German) culture and beliefs?


Send it to me by email if you would like a reaction.


Does this have anything to do with Business English? You better believe it. First learning about the differences in viewpoints makes it possible to bridge them for your success. Experience shows that some of the differences present significant problems for Europeans. Second it improves your communication because these figures were selected because their influence still pervades. If you understand the influence, then the typical American communication practices become more transparent. It makes it easier to communicate in business. Your project management communication skills improve.


Grammar Insights: Articles a, an, the


English articles reduce in simplicity compared to the equivalents in the European languages. Speakers only have to deal with 3 different articles. Some grammar sources add the “0” article to make a fourth.


This article demonstrates the use of the definite article “the” and indefinite “a”.


Look at the first 6 paragraphs of the article (to the title “Freemasons”).


The author uses primarily the article “the” to discuss specific characters, qualities or objects. If he would use the article “a”; then he would refer to any of a number of possibilities. Reread the paragraphs replace “the” by “a” and see what it makes for a difference in meaning.


Grammar Summary: as an aid to practicing the articles use “the” as a reference to something specific or defined. It must already be defined or the reader obviously knows what the section talks about. Use “an” to refer to a category. It generalizes and refers to the nature or quality of an object.


The “Zero Article” is the use of no article and precludes articles before:

- Mass nouns used to generalize or in general statements. Masses exercise no power in dictatorships.

- the names of many places and people do not need articles. Holland, Germany. Bill Gates, Sun, IBM, California, Arnold Schwarzenegger.


The following links explain more specifics in the use of articles.


From Online English Grammar


Definite Article The Definite Article >>>>

Indefinite Article A/ An Indefinite Article


These exercises from better-english.com improve your use of the articles making texts more precise and accurate. To learn more try the following exercises:


Definite Article “The” The >>>

Try your luck on “The/ A” >>> The/A




Online Help. If you want “public” help or discussion in the text or exercises, feel free to use the blogger as your medium of choice. If you have questions, or need help in using the collaboration platform at Google Docs [Google >> Mehr Text und Tabelle, send me an email at: mailto:Gary_Gabriel@web.de?subject=Online Help



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11.06.08 Global English Project. © Copyright 2008 G. Gabriel. If you decide to use this material please quote the author and site.

03 June 2008

"National Treasure": Freemasons, Fact, and Fiction

Stefan Lovgren in Los Angeles
for National Geographic News November 19, 2004



Reading Comprehension

>>> http://news.nationalgeographic.com/news/pf/98426770.html


Before you start reading; the vocabulary makes understanding the news story easier. It extends your vocabulary reach of descriptive, traditional story-telling words. The story tells about a film that uses US and European History. It deals with traditional American characters that make the reading fun and interesting.


If you want to look up the words, then use this link >>>> The American Heritage® Book of English Usage. A Practical and Authoritative Guide to Contemporary English


Otherwise use the tips provided to enable you to interpret the word meanings yourself.


Loot: they looked for the loot and treasure …….

Freemasons: the Freemasons are an old and traditional brotherhood originating from a medieval guild.

Benjamin Franklin: one of the famous founding fathers.

Masons: the inheritors of the Freemasons today.

Great-great-great-great-great-grandson

A carriage boy: a traditional American and English character who took care of the horses and carriages.

U.S. Declaration of Independence: the originating document enacting and defining political freedom.

Preposterous? : the preposterous suggestion was actually accepted.

Yarn: he loved to tell yarns about how hard it was starting his own company.

Bona fide recipe: if it’s bona fide; it’s been proven.

Conspiracies: the traitors in the conspiracy were hanged.

far-out plot: the story was so far out that it was unbelievable.

Runaway bestseller: the success shot out of bounds

Shadowy alliances: the shadowy alliance included unethical members.

Interplanetary treaties: agreements among aliens

Medieval guild: brotherhood of craftsmen

Stonemasons: stone crafters or craftsmen of stone

Fraternity: the fraternity of business was closed to outsiders

Tenuous link: the tenuous link to the truth was easily broken

Holy Land: the Holy Land is the center of a number of the world’s religions

Many Freemasons today say they are the spiritual descendants of the knights.

A forgotten relic: a remainder and attachment to a key out of the past

Join with other like-minded mavericks: a maverick goes his own way because it is his way

Personal redemption or universal good: a personal turn to attain a moral stand. If everyone sought personal redemption; it would achieve universal good.

Suppressed: the government suppressed the news until it was resolved.

It was that novel's main plot twist

"Mostly we set out to have a rollicking good time,"



Online Help. If you want “public” help or discussion in the text or exercises, feel free to use the blogger as your medium of choice. If you have questions, or need help in using the collaboration platform at Google Docs [Google >> Mehr Text und Tabelle, send me an email at: mailto:Gary_Gabriel@web.de?subject=Online Help



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2008 03.06.08

05 May 2008

What are the objectives of using Business English

in global business?


Projects span the globe and require a common language to manage and control objectives to achieve success. Project members use English to build teamwork, and regulate the co-operation needed to complete tasks on time, within budget, and to the targeted performance.


Business speaking, writing and correspondence are subject to practical goals measured by successful completion of business projects. Communication facility creates an exchange between members that ensures completion of project milestones.


The practical goal of business writing, correspondence and communication is to bind an international team. Native speakers including Americans and English realize and understand that their counterparts are not native speakers, and allow for errors in writing, speaking and understanding. They do not expect (want) grammatical perfection- but clarity of business issues. Perfection is a desirable goal, but practical experience shows that perfection often thwarts and slows progress in improving individual, business oriented language. Endeavoring to clearly communicate the business goals remains foremost. The clarity of presentation allows the ability to accomplish business goals. Clarity of purpose makes project and management controlling possible.


A Practical Approach to Business English or- getting along to business

  • What is important about international Business English?

  • It’s not as important how it is said, but the intention to clarify business goals for profitable and productive business. It should be said in the manner that achieves the most clarity. Each speaker has his own style that best allows him to communicate issues. This style should be employed for project purposes. It will be the exception when the style has achieved perfection of language, and lacking perfection is less serious as doubts or hesitation to talk because of seeking language perfection.

  • What are the important issues and actions? How are they to be done? Who is to do them? When are they to be done? Who will monitor and check them? What will be done when there are problems or critical issues? It is the goal of business English to communicate these objectives in a manner promoting the best fluency even with errors in grammar or vocabulary.

  • The objective of business English is to improve English use in steps, or a stepping capability to formulate business issues and objectives.

  • The desire to achieve perfection in speech and writing thwarts progress. Overcoming the drive to perfection opens the door to more rapid improvement.

  • Perfection evolves through time, and practice. Motivation stays at a high level by successfully communicating the project requirements and priorities. After closing the meeting; the language errors are forgotten, but successful tasks move the project along.

  • The measurement of language improvement is achieving results in working together with colleagues and international contacts. Within the international project web to help motivate international colleagues to achieve business goals.


What this approach accomplishes

Business English communication intends to show you that you can- and to help you mount the steps to improving your capability to deal with business issues at hand. To assist you attain ease in spanning international projects.


Use the capability and ease to achieve business goals as a measurement unit to compare workshop results and progress.



Writing Comprehension

Answer the following questions from the text.


Questions

- What are the objectives of using Business English in global business?

- What is the practical goal of Business English?

- What is the obstacle to project communication?

- How can business competency be improved?

- What do native speakers think about foreigners speaking business English?

- What is the intention of business English?


Answer Summaries

- The practical goal of business writing, correspondence and communication is to bind an international team.

- Native speakers including Americans and English realize and understand that their counterparts are not native speakers, and allow for errors in writing, speaking and understanding.

- It is the intention of business English to show you that you can- and to help you mount the steps to improving your capability to deal with business issues at hand.


What Projects suit Global English?


Strategic Business Development

New markets develop through market specific activities and the implementation of successful sales. Customer value is created through sales planning and follow-through for profitable sales. Documenting and presenting Business Development measures shows the solutions needed for customer approval as well as project management. Language proficiency aids implementation of full service management and support.


Marketing and Sales Management. Key Account Management

Proven knowledge in producing the materials to support education in emerging markets. Customer satisfaction is achieved through practical experience in implementing and servicing enterprise communications projects. Successful sales grows from the support and development of decision aids and tools for educating, planning, and implementation. This results in sales and customer service. Preparation of (sales and technical) newsletters, and webs educates emerging and established markets to the product and service benefits.


In-Market Sales Support

Sales support measures offset competitive pressure and provide sales benefits for the customer. They tailor products and services to the customer needs. These measures include proficiency in producing training materials, improving sales communication as well as native language tools to analyze customer needs. Customer value results.


Customer Value through Technical Support for reliable and satisfied Operation

Language support aidsin providing successful maintenance, hotline support and adaptation after project completion and to meet future needs. These services for enterprise communications, document delivery and ERP support the user to enable the technology to optimize the infrastructure to meet future needs


Business English Communication Skills. Business English Tool Chest

Practical exercises taken from the business world or provided by the Project Portfolio contribute to business communication competency and proficiency.

  • Negotiating a win-win relationship

  • Presenting your ideas effectively. Presentations as a management tool.

  • Communicate to be understood on the Phone. English Telephone Skills.

  • Writing reports to get your point across. Precise and accurate communication streamlines scientific and engineering project communication and management. Business Proposals; Executive Summary, Business and Sales Plans. Report writing for management and team.

  • Emails. Email offers an effective means of project management and communication. Use email to provide an efficient communication interchange and meet the customer needs.

  • Use clarity and precision in Technical Proposals and Reports.

  • Marketing reports to show convincing results

  • Communicate your point in business meetings.

  • Meeting performance; deadlines, costs and achieving satisfaction in Project Management. Minutes. Meeting Summary.

  • Intercultural Communications. Bridging the gap.


English Language Skills

Corporate and Executive English establish ease, self-confidence, and –reliance in international project networking.

  • Vocabulary and English for Special Purposes. Accounting/ Financial, Bio Technology. Technical IT. Engineering. Project Management. Purchasing.

  • Grammar, usuage, style to improve management communication.

  • Writing and correspondence for better efficiency.

  • Reading and listening comprehension to understand more clearly and reduce risk of errors.

  • Speaking and formulating with clarity and precision.


Exercises


Reading Comprehension Exercise: What are the objectives of using Business English in global business?


Read the linked document and do the writing exercises to understand more about Business English Competency.


[Click] >> Business English Competency


Corporate and Executive English Vocabulary


Business Development and Key Account Management Vocabulary, Expressions, Terms

  • Building customer, corporate and project value. Value has quantitative (dollar) and qualitative measures. Measure of use to the customer.

  • Achieve a competitive advantage through key account management. A competitive advantage means usefulness above that of the competition.

  • Market introduction and development for emerging technologies and products. V<

  • Professional support for sales partners, distributors, dealers. Sales partners, distributors or wholesales, dealers and end users are the sales channels. Professional support enables reliable and profitable use.

  • Production and presentation of road shows, and product presentations. Presentations educate the channels to corporate and product features and benefits. Features describe performance. Benefits describe value.

  • Project management, controlling and administration.

  • Proposal and quote management. A proposal asks the question what can we do for the customer and How? Then the proposal proceeds to answer it. A quote specifies costs.

  • Establish project requirements. What are the performance, cost and time specifications?

  • Risk management. Risks are unknown quantities in the cost, performance and deadlines. Risk management defines the unknowns, variables and proposes counter-measures.

  • Producing standard quotes. Standard quotes employ standard products and units of installation and maintenance.

  • Technical and commercial plausibility control. Check a quote to determine if it fulfills typical requirements for performance and cost.

  • Account controlling, calculate project margin or profit. Each customer is assigned an account to maintain individual and specific information.

  • Deadline and quote follow-up. A control of each point of the project schedule. Matching the quote to the fulfillment of the customer requirements.

  • Sales, customer and market accounting and statistics.

  • Product Marketing. A definition of products to meet customer needs. It includes defining the product, market and sales channel.

  • Marketing-Controlling. Measurement and evaluation tools to measure the market, its potential and availability.

  • Change Management. Change management defines needed changes and proposes means to effect the changes.


Online Help. If you want “public” help or discussion in the text or exercises, feel free to use the blogger as your medium of choice. If you have questions, or need help in using the collaboration platform at Google Docs [Google >> Mehr Text und Tabelle, send me an email at: mailto:Gary_Gabriel@web.de?subject=Online Help



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2008 05.05.08

29 April 2008


Introduction to Business Communication Needs Analysis

What Means equate with the End?


Opening the way to improve Business English Competency. Global English Projects promotes the chance to improve Business English Competency. How can on-going projects tasks, and activities help to open the way to improving business proficiency in international English?


  1. What hinders you in a competent use of (business) English to communicate within projects spanning international markets?


  1. Was verhindert ein kompetent Einsatz von Business English damit Projekte mit internationaler Spannweite verbunden und verlinkt werden können?


  1. How can a means be developed to improve spanning projects through understandable and efficient communication?


  1. Welche Mittel kann entwickelt werden damit dem Projekt durch verständlich und effizient Kommunikation verbunden wird?


  1. How can global (English) projects help develop and improve your business English competency?


  1. Wie können globale (englische) Projekte ein Hilfsmittel für Verbesserungen in „Business English Competence“ beitragen?


  1. What on-going projects that you are involved in could contribute practical examples for use in improvement exercises?


  1. Welche laufende Projekte geben praktische Beispiele ab und können als Übungen dienen?


  1. What type of projects improve Business English Competency?


  1. What business and language skills are not suitable for blogging?


  1. What methods tailor the program to the flexible needs of a business day?


Writing Exercise

Write an answer to as many of the questions that pertain to your need. Use spontaneity in writing the questions. They do not require long thought out answers, or to be defended by logic. Use the answer on the tip of your tongue. Each answer should be between 75- 120 words.


Vocabulary, Expressions, Terms

Terms

Use the question context to define the following terms:

Question context means using the way the question uses the term to define it’s meaning.

Competency

Proficiency

Means

Networking

Spanning

Tailor


Here’s an online tip to use to define the terms: http://www.bartleby.com/usage/


Expressions

On the tip of your tongue: a spontaneous, intuitive answer. An answer based on your feeling.


Grammar

Simple Present. You answer the questions in the Simple Present because you describe the present situation at this moment. By answering the questions; you analyze the strengths and weaknesses of your current capability to communicate in Business English.


Review how to build and construct the Simple Present.


How to build the Simple Present Tense: http://web2.uvcs.uvic.ca/elc/studyzone/330/grammar/pres.htm


Reference: English Language Centre Study Zone. University of Victoria, British Columbia, Canada.


If you have time, do some of the online exercises.


Translation

Translate questions 9, 10, and 11 into English.


Online Help. If you want “public” help or discussion in the text or exercises, feel free to use the blogger as your medium of choice. If you have questions, or need help in using the collaboration platform at Google Docs [Google >> Mehr Text und Tabelle, send me an email at: mailto:Gary_Gabriel@web.de?subject=Online Help



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2008 29.04.08