What are the objectives of using Business English

in global business?

Projects span the globe and require a common language to manage and control objectives to achieve success. Project members use English to build teamwork, and regulate the co-operation needed to complete tasks on time, within budget, and to the targeted performance.

Business speaking, writing and correspondence are subject to practical goals measured by successful completion of business projects. Communication facility creates an exchange between members that ensures completion of project milestones.

The practical goal of business writing, correspondence and communication is to bind an international team. Native speakers including Americans and English realize and understand that their counterparts are not native speakers, and allow for errors in writing, speaking and understanding. They do not expect (want) grammatical perfection- but clarity of business issues. Perfection is a desirable goal, but practical experience shows that perfection often thwarts and slows progress in improving individual, business oriented language. Endeavoring to clearly communicate the business goals remains foremost. The clarity of presentation allows the ability to accomplish business goals. Clarity of purpose makes project and management controlling possible.

A Practical Approach to Business English or- getting along to business

• What is important about international Business English?

• It’s not as important how it is said, but the intention to clarify business goals for profitable and productive business. It should be said in the manner that achieves the most clarity. Each speaker has his own style that best allows him to communicate issues. This style should be employed for project purposes. It will be the exception when the style has achieved perfection of language, and lacking perfection is less serious as doubts or hesitation to talk because of seeking language perfection.

• What are the important issues and actions? How are they to be done? Who is to do them? When are they to be done? Who will monitor and check them? What will be done when there are problems or critical issues? It is the goal of business English to communicate these objectives in a manner promoting the best fluency even with errors in grammar or vocabulary.

• The objective of business English is to improve English use in steps, or a stepping capability to formulate business issues and objectives.

• The desire to achieve perfection in speech and writing thwarts progress. Overcoming the drive to perfection opens the door to more rapid improvement.

• Perfection evolves through time, and practice. Motivation stays at a high level by successfully communicating the project requirements and priorities. After closing the meeting; the language errors are forgotten, but successful tasks move the project along.

• The measurement of language improvement is achieving results in working together with colleagues and international contacts. Within the international project web to help motivate international colleagues to achieve business goals.

What this approach accomplishes

Business English communication intends to show you that you can- and to help you mount the steps to improving your capability to deal with business issues at hand. To assist you attain ease in spanning international projects.

Use the capability and ease to achieve business goals as a measurement unit to compare workshop results and progress.

Writing Comprehension

Answer the following questions from the text.

Questions

- What are the objectives of using Business English in global business?

- What is the practical goal of Business English?

- What is the obstacle to project communication?

- How can business competency be improved?

- What do native speakers think about foreigners speaking business English?

- What is the intention of business English?

Answer Summaries

- The practical goal of business writing, correspondence and communication is to bind an international team.

- Native speakers including Americans and English realize and understand that their counterparts are not native speakers, and allow for errors in writing, speaking and understanding.

- It is the intention of business English to show you that you can- and to help you mount the steps to improving your capability to deal with business issues at hand.

What Projects suit Global English?

Strategic Business Development

New markets develop through market specific activities and the implementation of successful sales. Customer value is created through sales planning and follow-through for profitable sales. Documenting and presenting Business Development measures shows the solutions needed for customer approval as well as project management. Language proficiency aids implementation of full service management and support.

Marketing and Sales Management. Key Account Management

Proven knowledge in producing the materials to support education in emerging markets. Customer satisfaction is achieved through practical experience in implementing and servicing enterprise communications projects. Successful sales grows from the support and development of decision aids and tools for educating, planning, and implementation. This results in sales and customer service. Preparation of (sales and technical) newsletters, and webs educates emerging and established markets to the product and service benefits.

In-Market Sales Support

Sales support measures offset competitive pressure and provide sales benefits for the customer. They tailor products and services to the customer needs. These measures include proficiency in producing training materials, improving sales communication as well as native language tools to analyze customer needs. Customer value results.

Customer Value through Technical Support for reliable and satisfied Operation

Language support aidsin providing successful maintenance, hotline support and adaptation after project completion and to meet future needs. These services for enterprise communications, document delivery and ERP support the user to enable the technology to optimize the infrastructure to meet future needs

Business English Communication Skills. Business English Tool Chest

Practical exercises taken from the business world or provided by the Project Portfolio contribute to business communication competency and proficiency.

• Negotiating a win-win relationship

• Presenting your ideas effectively. Presentations as a management tool.

• Communicate to be understood on the Phone. English Telephone Skills.

• Writing reports to get your point across. Precise and accurate communication streamlines scientific and engineering project communication and management. Business Proposals; Executive Summary, Business and Sales Plans. Report writing for management and team.

• Emails. Email offers an effective means of project management and communication. Use email to provide an efficient communication interchange and meet the customer needs.

• Use clarity and precision in Technical Proposals and Reports.

• Marketing reports to show convincing results

• Communicate your point in business meetings.

• Meeting performance; deadlines, costs and achieving satisfaction in Project Management. Minutes. Meeting Summary.

• Intercultural Communications. Bridging the gap.

English Language Skills

Corporate and Executive English establish ease, self-confidence, and –reliance in international project networking.

• Vocabulary and English for Special Purposes. Accounting/ Financial, Bio Technology. Technical IT. Engineering. Project Management. Purchasing.

• Grammar, usuage, style to improve management communication.

• Writing and correspondence for better efficiency.

• Reading and listening comprehension to understand more clearly and reduce risk of errors.

• Speaking and formulating with clarity and precision.

Exercises

Reading Comprehension Exercise: What are the objectives of using Business English in global business?

Read the linked document and do the writing exercises to understand more about Business English Competency.

[Click] >> Business English Competency

Corporate and Executive English Vocabulary

Business Development and Key Account Management Vocabulary, Expressions, Terms

• Building customer, corporate and project value. Value has quantitative (dollar) and qualitative measures. Measure of use to the customer.

• Achieve a competitive advantage through key account management. A competitive advantage means usefulness above that of the competition.

• Market introduction and development for emerging technologies and products. V<

• Professional support for sales partners, distributors, dealers. Sales partners, distributors or wholesales, dealers and end users are the sales channels. Professional support enables reliable and profitable use.

• Production and presentation of road shows, and product presentations. Presentations educate the channels to corporate and product features and benefits. Features describe performance. Benefits describe value.

• Project management, controlling and administration.

• Proposal and quote management. A proposal asks the question what can we do for the customer and How? Then the proposal proceeds to answer it. A quote specifies costs.

• Establish project requirements. What are the performance, cost and time specifications?

• Risk management. Risks are unknown quantities in the cost, performance and deadlines. Risk management defines the unknowns, variables and proposes counter-measures.

• Producing standard quotes. Standard quotes employ standard products and units of installation and maintenance.

• Technical and commercial plausibility control. Check a quote to determine if it fulfills typical requirements for performance and cost.

• Account controlling, calculate project margin or profit. Each customer is assigned an account to maintain individual and specific information.

• Deadline and quote follow-up. A control of each point of the project schedule. Matching the quote to the fulfillment of the customer requirements.

• Sales, customer and market accounting and statistics.

• Product Marketing. A definition of products to meet customer needs. It includes defining the product, market and sales channel.

• Marketing-Controlling. Measurement and evaluation tools to measure the market, its potential and availability.

• Change Management. Change management defines needed changes and proposes means to effect the changes.

Online Help. If you want “public” help or discussion in the text or exercises, feel free to use the blogger as your medium of choice. If you have questions, or need help in using the collaboration platform at Google Docs [Google >> Mehr Text und Tabelle, send me an email at: mailto:Gary_Gabriel@web.de?subject=Online Help

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2008 05.05.08