What Projects suit Global English?

Strategic Business Development

New markets develop through market specific activities and the implementation of successful sales. Customer value is created through sales planning and follow-through for profitable sales. Documenting and presenting Business Development measures shows the solutions needed for customer approval as well as project management. Language proficiency aids implementation of full service management and support.

Marketing and Sales Management. Key Account Management

Proven knowledge in producing the materials to support education in emerging markets. Customer satisfaction is achieved through practical experience in implementing and servicing enterprise communications projects. Successful sales grows from the support and development of decision aids and tools for educating, planning, and implementation. This results in sales and customer service. Preparation of (sales and technical) newsletters, and webs educates emerging and established markets to the product and service benefits.

In-Market Sales Support

Sales support measures offset competitive pressure and provide sales benefits for the customer. They tailor products and services to the customer needs. These measures include proficiency in producing training materials, improving sales communication as well as native language tools to analyze customer needs. Customer value results.

Customer Value through Technical Support for reliable and satisfied Operation

Language support aidsin providing successful maintenance, hotline support and adaptation after project completion and to meet future needs. These services for enterprise communications, document delivery and ERP support the user to enable the technology to optimize the infrastructure to meet future needs

Business English Communication Skills. Business English Tool Chest

Practical exercises taken from the business world or provided by the Project Portfolio contribute to business communication competency and proficiency.

• Negotiating a win-win relationship

• Presenting your ideas effectively. Presentations as a management tool.

• Communicate to be understood on the Phone. English Telephone Skills.

• Writing reports to get your point across. Precise and accurate communication streamlines scientific and engineering project communication and management. Business Proposals; Executive Summary, Business and Sales Plans. Report writing for management and team.

• Emails. Email offers an effective means of project management and communication. Use email to provide an efficient communication interchange and meet the customer needs.

• Use clarity and precision in Technical Proposals and Reports.

• Marketing reports to show convincing results

• Communicate your point in business meetings.

• Meeting performance; deadlines, costs and achieving satisfaction in Project Management. Minutes. Meeting Summary.

• Intercultural Communications. Bridging the gap.

English Language Skills

Corporate and Executive English establish ease, self-confidence, and –reliance in international project networking.

• Vocabulary and English for Special Purposes. Accounting/ Financial, Bio Technology. Technical IT. Engineering. Project Management. Purchasing.

• Grammar, usuage, style to improve management communication.

• Writing and correspondence for better efficiency.

• Reading and listening comprehension to understand more clearly and reduce risk of errors.

• Speaking and formulating with clarity and precision.

Exercises

Reading Comprehension Exercise: What are the objectives of using Business English in global business?

Read the linked document and do the writing exercises to understand more about Business English Competency.

[Click] >> Business English Competency

Corporate and Executive English Vocabulary

Business Development and Key Account Management Vocabulary, Expressions, Terms

• Building customer, corporate and project value. Value has quantitative (dollar) and qualitative measures. Measure of use to the customer.

• Achieve a competitive advantage through key account management. A competitive advantage means usefulness above that of the competition.

• Market introduction and development for emerging technologies and products. V<

• Professional support for sales partners, distributors, dealers. Sales partners, distributors or wholesales, dealers and end users are the sales channels. Professional support enables reliable and profitable use.

• Production and presentation of road shows, and product presentations. Presentations educate the channels to corporate and product features and benefits. Features describe performance. Benefits describe value.

• Project management, controlling and administration.

• Proposal and quote management. A proposal asks the question what can we do for the customer and How? Then the proposal proceeds to answer it. A quote specifies costs.

• Establish project requirements. What are the performance, cost and time specifications?

• Risk management. Risks are unknown quantities in the cost, performance and deadlines. Risk management defines the unknowns, variables and proposes counter-measures.

• Producing standard quotes. Standard quotes employ standard products and units of installation and maintenance.

• Technical and commercial plausibility control. Check a quote to determine if it fulfills typical requirements for performance and cost.

• Account controlling, calculate project margin or profit. Each customer is assigned an account to maintain individual and specific information.

• Deadline and quote follow-up. A control of each point of the project schedule. Matching the quote to the fulfillment of the customer requirements.

• Sales, customer and market accounting and statistics.

• Product Marketing. A definition of products to meet customer needs. It includes defining the product, market and sales channel.

• Marketing-Controlling. Measurement and evaluation tools to measure the market, its potential and availability.

• Change Management. Change management defines needed changes and proposes means to effect the changes.

Online Help. If you want “public” help or discussion in the text or exercises, feel free to use the blogger as your medium of choice. If you have questions, or need help in using the collaboration platform at Google Docs [Google >> Mehr Text und Tabelle, send me an email at: mailto:Gary_Gabriel@web.de?subject=Online Help

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2008 05.05.08